BUDWEISER: BUDXBEATS

Universally, music is beer’s best friend. We created a platform for EDM indie musicians, and intentionally designed a framework that preserved musicians' freedom. The concept of "Unleashed" became the cornerstone of our success, permeating visuals, copies, and content. The Budxbeats platform, guided by the "Unleashed" brand guidelines, continued to thrive even after our agency's involvement ended. Our influence contributed to the rise of artists like BB, Seo Samuel, and Yura. AB Inbev's Budxbeats campaign received international recognition with the Creative X Silver International Creative Award and the cssdesignawards Special Kudos Award 2020 (UI, UX, Innovation), solidifying its success.